Mismatch in generative AI usage & consumer preference in ANZ
Adobe’s recent State of Digital Customer Experience Report reveals an interesting disconnect in the realm of artificial intelligence (AI) in Australia and New Zealand (ANZ). It found that 39% of ANZ consumers favour AI-assisted brand interactions, but only 6% of brands make use of generative AI to enhance customer experience. Generative AI, the technology that […]
Mismatch in generative AI usage & consumer preference in ANZ Read More »